For nearly a decade, Lacey Group has shaped the Gold Coast skyline with a design philosophy rooted in legacy, lifestyle, and craftsmanship. Now, as the company approaches its ten-year milestone, it unveils a refined new look – one that reflects both where it has come from and where it is heading next.
The refreshed branding marks the beginning of a new chapter for Lacey Group: a celebration of a decade in business and a confident statement of intent for the years ahead. The rebrand was undertaken in partnership with Desire Media, who were appointed in early 2025 to review and refresh the company’s visual identity. The goal was to evolve the brand in line with Lacey Group’s growth and enduring commitment to design excellence, while staying true to the company’s boutique and family-led origins.
A Legacy Reimagined
“When we set out to reimagine Lacey Group’s brand, our vision was to honour the company’s legacy while elevating its position for the next generation of development,” said Lachlan Holmes, Director and Co-Founder of Desire Media. “Lacey has always represented boutique coastal living – refined, thoughtful, and enduring. This rebrand distils that essence into a timeless aesthetic: an elegant serif wordmark paired with a modern sans-serif, and a bespoke monogram that speaks to trust and legacy.”
The new identity takes inspiration from the very qualities that define Lacey Group developments – thoughtful design, coastal sophistication, and lasting craftsmanship. A carefully balanced colour palette of deep navy, soft neutrals, and subtle gold accents evokes both heritage and modernity. The typography and visual style express confidence and simplicity, designed to endure for years to come.
“This was not just a rebrand,” Holmes continued. “It was a recalibration of identity – a statement about where Lacey has been and where it is heading next.”
Design, Legacy, and Community
For Adam Lacey, Managing Director of Lacey Group, the decision to rebrand was both strategic and deeply personal.
“Reaching ten years in business is a proud milestone for our family and our team,” said Lacey. “It felt like the perfect moment to pause, reflect, and look ahead. We’ve grown significantly since our early projects, and we wanted our brand to reflect who we are today – still family-driven, still design-led, but with a clearer sense of purpose for the future.”
Lacey explains that the new identity is more than a visual update – it’s a reflection of the company’s evolution and its close connection to the people and communities it serves.
“Ultimately, this rebrand is about better representing the experience our buyers, partners, and community have come to know and trust,” he said. “Every Lacey project begins with people – the way they live, relax, and connect. Our brand needed to capture that same warmth and authenticity.”
Crafting Spaces. Creating Legacy.
Central to the new identity is Lacey Group’s refined company ethos: “Crafting spaces. Creating legacy.”
This phrase encapsulates everything the company stands for – from design philosophy to community impact.
Crafting spaces reflects Lacey Group’s meticulous approach to every detail. Each development is thoughtfully designed to enhance its location, lifestyle, and longevity. It’s about creating places that feel good to live in – spaces that are crafted, not simply constructed.
Creating legacy speaks to the long-term vision that drives the business. Every building, partnership, and decision contributes to something enduring – a body of work that stands as a testament to design excellence and family values. It’s about more than development; it’s about shaping a coastal legacy that future generations can be proud of.
“Our new motto captures who we are at our core,” Lacey added. “We’re not just building apartments – we’re crafting homes that become part of people’s lives and stories. That’s what legacy means to us.”
Looking Ahead to 2026
The rebrand will be formally launched and promoted in early 2026, coinciding with Lacey Group’s 10-year anniversary. It will mark a year of reflection, celebration, and excitement for the next chapter in the company’s story.
“We’re incredibly excited about what lies ahead,” said Lacey. “2026 will be a year to celebrate how far we’ve come and to look ahead with purpose. Our new look feels both familiar and forward-thinking – it honours our roots while setting the stage for what’s next.”
Lacey Group’s refreshed website and digital experience will also be revealed alongside the rebrand, showcasing its portfolio and design philosophy through a new lens of sophistication and storytelling.
As the Gold Coast continues to evolve, so too does Lacey Group – continuing to craft spaces defined by detail, design, and integrity. Because for Lacey Group, legacy isn’t just something you leave behind, it’s something you build every day.